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Swimming Watch
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NABAIJI | DECATHLON
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USER RESEARCH I ANTHROPOMETRICS I INDUSTRIAL DESIGN I CAD I CMF I SUPPLIER VISITS
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Nabaiji is the world's second-largest swimming brand.
Based on of our work for Nabaiji's 'Electronics Design Strategy',
Swim Lap is a swimming watch designed specifically for beginner to intermediate swimmers who wanted an affordable watch that can count laps and distance.
Swim Lap needed to deliver a high-quality product at a very low price point, whilst rivaling the swimming function of high-end sports watches.
We helped Nabiaji achieve a slim-fitting waterproof design, with a hydrodynamic aesthetic that aligns with Nabaiji design language and offers a timeless design that connects with the target audience.
The printed UI design directly references swimming clocks, building in a sense of familiarity for swimmers, with a simple to navigate digital UI.
Decathlon is the world's largest sports retailer, with over 1,500 stores in 49 countries. Designed in collaboration with Nabaiji.
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“Max sense and knowledge of designs, as well as a worldwide experience, make him a strong asset in any projects that need to be thought differently than the usual way while remaining fully functional, commercial and Contemporary."
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Damien Chataigner
Design Manager, Nabaiji, Decathlon
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BRAND decathlon.com
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PHOTO Our Way Studio / Nabaiji
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