NABAIJI | DECATHLON
USER RESEARCH I ANTHROPOMETRICS I INDUSTRIAL DESIGN I CAD I CMF I SUPPLIER VISITS
Nabaiji is the world's second-largest swimming brand.
Based on of our work for Nabaiji's 'Electronics Design Strategy',
Swim Lap is a swimming watch designed specifically for beginner to intermediate swimmers who wanted an affordable watch that can count laps and distance.
Swim Lap needed to deliver a high-quality product at a very low price point, whilst rivaling the swimming function of high-end sports watches.
We helped Nabiaji achieve a slim-fitting waterproof design, with a hydrodynamic aesthetic that aligns with Nabaiji design language and offers a timeless design that connects with the target audience.
The printed UI design directly references swimming clocks, building in a sense of familiarity for swimmers, with a simple to navigate digital UI.
Decathlon is the world's largest sports retailer, with over 1,500 stores in 49 countries. Designed in collaboration with Nabaiji.
“Max sense and knowledge of designs, as well as a worldwide experience, make him a strong asset in any projects that need to be thought differently than the usual way while remaining fully functional, commercial and Contemporary."
Design Manager, Nabaiji, Decathlon
PHOTO Our Way Studio / Nabaiji