top of page
Swimming Audio Earbuds
NABAIJI | DECATHLON
USER RESEARCH I ANTHROPOMETRICS I INDUSTRIAL DESIGN I CAD I CMF I SUPPLIER VISITS
Nabaiji is the world's second-largest swimming brand.
Designing swimming earbuds are far more complex than your average audio earbud and this little guy created a myriad of obstacles. Challenges ranged from dealing with water ingress, varying ethnicity and gender anthropometric ear requirements, hydrodynamics forces and cost requirements.
Aimed at beginner to intermediate swimmers who want to relax during their practice, the design had to align with Nabaiji design language and offer an approachable and simple design that connected with the target audience. We worked with the Nabaiji electronics to define not only a new earbud but a new earbud retention system, ensuring a secure and comfortable fit during intensive swimming movements. This was Nabaiji's final attempt to fix a history of issues with previous swimming audio products and this earbud hit the nail on the head.
our way studio is especially adept at designing head-mounted products and electronics and this project is the synthesis of our skill, simplifying technically complex problems, into beautifully simple products.
Decathlon is the world's largest sports retailer, with over 1,500 stores in 49 countries. Designed in collaboration with Nabaiji.
“Max sense and knowledge of designs, as well as a worldwide experience, make him a strong asset in any projects that need to be thought differently than the usual way while remaining fully functional, commercial and Contemporary."
Design Manager, Nabaiji, Decathlon
PHOTO Our Way Studio
Design Strategy | Industrial design
U V E X | Safety Glasses
The evolution of safety eyewear for the North American market. A strategic design vision was built based across multiple use case scenarios. Concept and feature development, verified by quantitative and qualitative directional testing ensured new concepts would capitalize on the expanding market opportunities
STRATEGIC DESIGN I INDUSTRIAL DESIGN
N A B A I J I | Electronics Design Strategy
Brand identity creation across the multiple user segments for Nabaiji electronics. Utilising our strategic design methodology, we created a visually compelling product range resource
INDUSTRIAL DESIGN | MECHANICAL ENGINEERING
D E N S O | Head-Mounted Barcode Scanner
A head-mounted barcode scanner designed for the Japanese Market. Intended for industrial workplaces, the idea was clear, hands-free tasking for improved productivity and accuracy.
bottom of page