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Electronics Design Strategy
NABAIJI | DECATHLON
STRATEGIC DESIGN | INDUSTRIAL DESIGN | CMF
Nabaiji is the world's second-largest swimming brand.
We designed the future vision for Nabaiji's electronics products, a strategic identity for multiple user segments. Utilising our design methodology, the creation of a visually compelling product range resource creation document which helps future product solutions connect with individual user segments.
The final guide went beyond aesthetics, outlining principles, guidelines and techniques for the aesthetic of products including CAD surfacing approaches, Color Finish and Material and branding.
Decathlon is the world's largest sports retailer, with over 1,500 stores in 49 countries.
In collaboration with Nabaiji.
“Max sense and knowledge of designs, as well as a worldwide experience, make him a strong asset in any projects that need to be thought differently than the usual way while remaining fully functional, commercial and Contemporary."
Design Manager, Nabaiji, Decathlon
PHOTO Our Way Studio
STRATEGIC DESIGN | INDUSTRIAL DESIGN
D E N S O | Design Language
A strategic vision for the future of Denso design. The creation of a consistent brand visual identity across the multiple business units that could help inspire, guide and steer a diverse design team towards a collective vision
INDUSTRIAL DESIGN | ANTHROPOMETRICS
N A B A I J I | Swimming Audio Ear Buds
Designing swimming earbuds is far more complex than your average audio earbud and this little guy created a myriad of challenges
D E N S O | Colabot Robots
Denso is a leading manufacturer of industrial and medical Robotics. The Colabot project was a conceptual expiration into the potential of assistive robotics. Colabot Shop is a robotic shopping basket which aids people in the efficient collection of goods, whilst offering an enhanced shopping experience
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