Electronics Design Strategy

NABAIJI | DECATHLON

STRATEGIC DESIGN | INDUSTRIAL DESIGN | CMF

Nabaiji is the world's second-largest swimming brand.

We designed the future vision for Nabaiji's electronics products, a strategic identity for multiple user segments.  Utilising our design methodology,  the creation of a visually compelling product range resource creation document which helps future product solutions connect with individual user segments.

The final guide went beyond aesthetics, outlining principles, guidelines and techniques for the aesthetic of products including CAD surfacing approaches, Color Finish and Material and branding.

 

Decathlon is the world's largest sports retailer, with over 1,500 stores in 49 countries.

 

In collaboration with Nabaiji.

“Max sense and knowledge of designs, as well as a worldwide experience, make him a strong asset in any projects that need to be thought differently than the usual way while remaining fully functional, commercial and Contemporary."

Damien Chataigner

Design Manager, Nabaiji, Decathlon

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BRAND   

decathlon.com

nabaiji.com

PHOTO    Our Way Studio

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