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Design Language
DENSO CORPORATION
STRATEGIC DESIGN | INDUSTRIAL DESIGN | CMF | BRANDING
The Denso design department was expanding, incorporating an increasingly international design team and at the same time, their offering was rapidly growing, covering everything from automotive, robotic, medical and consumer products. The need was clear, to create a consistent brand visual identity across the multiple business units that could help inspire, guide and steer a diverse design team towards a collective vision.
Our work went far beyond just aesthetic blueprints for future designs, it encompassed a strategic vision for the future of Denso design, including visual tools for exploratory innovation creation methods, principles and techniques for the aesthetic coherence of all products, CMF, graphic treatment and branding.
Designed in collaboration with Denso.
The results of this project are CONFIDENTIAL.
“Max has always made these products very fine and innovative. He has a remarkable ability in styling geometry and business fitting. I am very pleased to work with him”
Yoshito Itoh
Director, Design Division, Denso Corporation
BRAND denso.com
PHOTO Our Way Studio
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