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Colabot Robots

DENSO CORPORATION 

COMPETITOR  ANALYSIS   |   INDUSTRIAL DESIGN   |   CMF   |  BRANDING  

our-way-studio-industrial-design-for-den

Denso is a leading manufacturer of industrial and medical Robotics. The Colabot project was a conceptual expiration into the potential of assistive robotics.

Colabot Shop is a robotic shopping basket which aids people in the efficient collection of goods, whilst offering an enhanced shopping experience. The self-drive/self carry robot lends itself especially well to the assistance of the elderly and physically impaired, when undertaking difficult tasks like shopping.

Colabot was one of ten different robots we were tasked with designing, built upon a modular battery-powered electric motorised base. Robots ranged from logistics, transportation, through to communication. We created alongside Denso engineers a  working prototype controlled via a computerised ‘cloud’ control system which leveraged in wi-fi and a WPS positioning system.

The conceptual design of a smartphone application allows store customers to create a shopping list remotely from their phone. On arrival at the store, a Colabot Shop is then paired with its respective customer. 

Colabots are instructed to drive to each of the in-store products on the customer list, allowing for rapid collection and scanning with the built-in barcode scanner. Payment is made through the Colabot application on exiting the store.

“Max has always made these products very fine and innovative. He has a remarkable ability in styling geometry and business fitting. I am very pleased to work with him”

Yoshito Itoh

Director, Design Division, Denso Corporation

BRAND    denso.com

PHOTO    Our Way Studio  |   Denso

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Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aquafitness 2019 swimsuit and accessory collection in Greece.

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