100% Design Signage

LONDON BUSES | 100% Guaranteed

INDUSTRIAL DESIGN | SHEET METAL ENGINEERING  | GRAPHICS

We designed an iconic signage system for All Zones launch at 100% Design. All Zones is Transport for London's collection of homewares inspired by its rich design heritage.

We also designed signage for 100% Guaranteed, the satellite fringe of 100% Design, which offers more than 80 off-site events, installations and exhibitions across London during London Design week.

The result was custom signage that would embody the Transport for London design language and provide signage for shops who were exhibiting during the event.


Transport for London has the oldest section of the underground railway in the world and boasts a rich design heritage. Critical to the final design is a product that honours and builds upon its brand language. 

“TfL’s design language combines an expression of precise engineering skills with softened organic forms. A well designed, confident and consistent visual identity is highly effective in communicating the strengths of our organisation.“

Nigel Marsden

Group Marketing Director, TfL

“Max provides creative and innovative design ideas and solutions within the confines of a public authority. “

Ivan Bennett

Research & Development Manager, London Buses

BRAND   tfl.gov.uk

PHOTO    Our Way Studio  |   Roman Fox

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