Sailing Lab Video

TRIBORD DECATHLON

ARTISTIC DIRECTION | PRODUCTION | PROJECT MANAGEMENT

Tribord Sailing Lab Decathlon
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A video for the new Tribord Sailing Lab in La Rochelle, France. 

The Lab is a bespoke building solely designed for the development of sailing products. 

We provided the Artistic Direction, Pre-Production, Production and Post-Production. 

The result highlights the power of video to convey the vision of the company to its users, through beautiful imagery and message.


Pre-production  | Shoot location, casting (Decathlon employees), creating a production team (Cameraman), coordinated on-set planning and organization of cameraman/ models. We organised the set, props, accessories and product management needed for the entire shoot which included storyboard/strategy creation. Core to our role was the management of the budget and transport logistics (Research, Location, Location Management, Local Transportation, Shoot Permits, Travel Coordination, food etc).

Production  | Creative direction and production management of the entire team during the shoot.

 

Post-production | Creative direction and management of the entire post-production process, liaison between Cameraman.

 

BRAND   decathlon.fr

ARTISTIC DIRECTION   our way studio

CAMERAMAN I EDITING    IYE Agency 

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Pre-production  | Shoot location, casting (Decathlon        employees), creating a production team (Cameraman, Photographer, Coach), coordinated on-set planning and organization of photographer/ cameraman/ sportive coach/ models. We organised the set, props, accessories and product management needed for the entire shoot which included storyboard creation. Core to our role was the management of the budget and transport logistics (Research, Location, Location Management, Flights & Hotels, Local Transportation, Shoot Permits, Travel Coordination, food etc).
 

Production  | Creative direction and production management of the entire team during the shoot.
 

Post-production  |  Creative direction and management of the entire post-production process, liaison between Cameraman/photographer.

The final deliverable was photography and video for online and instore.
In collaboration with the Aquafitness team.

Decathlon is the world's largest sports retailer, with over 1,500 stores in 49 countries.

“Maya has a strong artistic sense, curiosity, tenacity, daring and ability to lead production teams around the project. She demonstrated an ability to manage and keep budgets by always studying the best value / price solutions for each of the projects.”

Nathalie B.

Brand manager / Decathlon Aquafitness

BRAND   decathlon.fr

PHOTO    Lucie Francini 

VIDEO   IYE Agency