TRIBORD | DECATHLON
ARTISTIC DIRECTION | WEB DESIGN | UI | VISUAL IDENTITY | STRATEGY | PROJECT MANAGEMENT
We were tasked with the complete redesign of the Tribord website for Decathlon’s sailing brand. Fundamental to the redesign was crafting the core content. The design and media needed to satisfy key stakeholders, provide beautiful user experiences, build engagement and boost sales.
Tribord wanted to better engage with new and existing customers by conveying the brand mission. This was made possible through storytelling, insight into sailing culture, expert advice and promoting their sailing team.
We were able to deliver a fresh and simple, responsively designed user Interface which embodied the Tribord brand image, whilst adhering to some fixed Decathlon design guidelines. We managed the project, collaborating with Tribord's creative team and with Decathlon’s in-house back end web development team, to ensure a seamless online launch.
“The deliverables related to the field of competence were delivered with quality and seriousness both in substance and in form. I retain Maya's energy and smile at all times as well as her ability to take initiatives on a daily basis.”
Brand manager / Tribord Decathlon
CREDIT Nicolas Denis