DECATHLON AQUAFITNESS | Tutorials
ARTISTIC DIRECTION | PRODUCTION | PROJECT MANAGEMENT
With the exponential growth of online training content, Decathlon Aqua fitness needed to define its online tutorial presence. We build an approachable look and feel that could appeal to a wide range of audiences and help build a loyal online following. The deliverable was a strategy and video tutorials for online and instore point of sale.
We headed the artistic direction, pre-production, production and post-production.
Pre-production | Shoot location, casting, creating a production team (Cameraman, Coach), coordinated on-set planning and organization of cameraman/ sportive coach. We organised the set, props, accessories and product management needed for the entire shoot which included storyboard creation. Core to our role was the management of the budget and transport logistics (Research, Location, Location Management, Travel Coordination, food etc).
Production | Creative direction and production management of the entire team during the shoot.
Post-production | Creative direction and management of the entire post-production process, liaison between Cameraman.
In collaboration with the Aquafitness team.
“Maya has a strong artistic sense, curiosity, tenacity, daring and ability to lead production teams around the project. She demonstrated an ability to manage and keep budgets by always studying the best value / price solutions for each of the projects.”
Brand manager / Decathlon Aquafitness
PHOTO Lucie Francini
VIDEO IYE Agency | Smog Agency