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Design Trends Forecasting
NABAIJI | DECATHLON
USER RESEARCH I TREND FORECASTING I GRAPHICS
Nabaiji is the world's second-largest swimming brand.
Core to the creation of new graphics for Nabaji is the process of researching, analysing and pinpointing the next growth opportunity, helping track what’s new – and what’s next. Overseas research trips, street interviews and online trends data gathering and analysis, helping keep Nabaiji on track.
Decathlon is the world's largest sports retailer, with over 1,500 stores in 49 countries.
“Max sense and knowledge of designs, as well as a worldwide experience, make him a strong asset in any projects that need to be thought differently than the usual way while remaining fully functional, commercial and Contemporary."
Damien Chataigner, Design Manager, Nabaiji, Decathlon
PHOTO Our Way Studio
INDUSTRIAL DESIGN | ANTHROPOMETRICS
N A B A I J I | Swimming Audio Ear Buds
Designing swimming earbuds is far more complex than your average audio earbud and this little guy created a myriad of challenges
STRATEGIC DESIGN I INDUSTRIAL DESIGN
N A B A I J I | Electronics Design Strategy
Brand identity creation across the multiple user segments for Nabaiji electronics. Utilising our strategic design methodology, we created a visually compelling product range resource
NABAIJI | Pool Shoes
We delivered Class A CAD data based on 2D linework, creating production-ready data for overseas manufacturers. A good example of our way studio's high-level CAD skill
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