Photo/Video production | Summer 2019 collection, Greece
ARTISTIC DIRECTION | PRODUCTION | PROJECT MANAGEMENT
Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aquafitness 2019 swimsuit and accessory collection in Greece. Core to the vision was to ensure that Aquafitness products were more orientated for sports users, appealing to a wider customer base.
The location was specifically chosen for its architecturally dynamic style, which helped convey the intensity of the sports practice. This was Aqua Fitness’s first overseas shoot. We headed the artistic direction, pre-production, production and post-production.
Pre-production | Shoot location, casting (Decathlon employees), creating a production team (Cameraman, Photographer, Coach), coordinated on-set planning and organization of photographer/ cameraman/ sportive coach/ models. We organised the set, props, accessories and product management needed for the entire shoot which included storyboard creation. Core to our role was the management of the budget and transport logistics (Research, Location, Location Management, Flights & Hotels, Local Transportation, Shoot Permits, Travel Coordination, food etc).
Production | Creative direction and production management of the entire team during the shoot.
Post-production | Creative direction and management of the entire post-production process, liaison between Cameraman/photographer.
The final deliverable was photography and video for online and instore.
In collaboration with the Aquafitness team.
Decathlon is the world's largest sports retailer, with over 1,500 stores in 49 countries.
“Maya has a strong artistic sense, curiosity, tenacity, daring and ability to lead production teams around the project. She demonstrated an ability to manage and keep budgets by always studying the best value / price solutions for each of the projects.”
Brand manager / Decathlon Aquafitness
PHOTO Lucie Francini
VIDEO IYE Agency