Chest Maintain Technology | Videoshoot

DECATHLON AQUAFITNESS

ARTISTIC DIRECTION | PRODUCTION | PROJECT MANAGEMENT

Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aqua Fitness 'chest maintain technology' for their supportive Bikini.  The video, through the use of 3D animation, user practice and customer interviews, clearly illustrated AquaFitness product advantage over competitor products.

 

Can you imagine everyday life without your Bra? Now imagine to start running with no bra, you get the idea, not fun and not comfortable. Sport Bras are an essential piece of clothing for sports practice and Aquafitness is no different, working out in the water is the same, women require support and comfort from their clothing.

 

We wanted to create a technical video to emphasise the movement of the chest, with and without support, highlighting the importance of a supportive bikini as an essential piece of your sports kit.We headed the artistic direction, pre-production, production and post-production.

 

Pre-production  | Shoot location, casting (Decathlon employees), creating a production team (Cameraman, Photographer, Coach, Make-up), coordinated on-set planning and organization of photographer/ cameraman/ sportive coach/ models. We organised the set, props, accessories and product management needed for the entire shoot which included storyboard creation. Core to our role was the management of the budget and transport logistics (Research, Location, Location Management, Local Transportation, Shoot Permits, Travel Coordination, food etc).

Production  | Creative direction and production management of the entire team during the shoot.

Post-production | Creative direction and management of the entire post-production process, liaison between Cameraman/photographer.

 

The final deliverable was photography and video for online and instore.In collaboration with the Aquafitness team. Decathlon is the world's largest sports retailer, with over 1,500 stores in 49 countries.

“Maya has a strong artistic sense, curiosity, tenacity, daring and ability to lead production teams around the project. She demonstrated an ability to manage and keep budgets by always studying the best value / price solutions for each of the projects.”

 

Nathalie B.  Brand manager / Decathlon Aquafitness

 

BRAND   decathlon.fr

PHOTO    Lucie Francini

VIDEO    IYE Agency 

MAKEUP   Marie Reigniez

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