Photo/Video production | Summer 2020 collection, Cognac
ARTISTIC DIRECTION | PRODUCTION | PROJECT MANAGEMENT
Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aqua Fitness 2020 swimsuit and accessory collection.
We headed the artistic direction, pre-production, production and post-production.
Pre-production | Shoot location, casting (Professional models, Decathlon employees, Models scout), creating a production team (Cameraman, Photographers, Coach, Make-up), coordinated on-set planning and organization of photographers/ cameraman/ sportive coach/ models. We organised the set, props, accessories and product management needed for the entire shoot which included storyboard creation. Core to our role was the management of the budget and transport logistics ( Research, Location, Location Management,Transport & Hotels, Local Transportation, Shoot Permits, Travel Coordination, food etc).
Production | Creative direction and production management of the entire team during the shoot.
Post-production | Creative direction and management of the entire post-production process, liaison between Cameraman/photographers.
Located in a pool with formidable ambience and beautiful architectural lines, characterised by quality in construction materials, the shoot reflected Aquafitness’s fresh brand image and quality of the product.
The final deliverable was photography and video for online and instore Decathlon.
In collaboration with the Aquafitness team.
“Maya has a strong artistic sense, curiosity, tenacity, daring and ability to lead production teams around the project. She demonstrated an ability to manage and keep budgets by always studying the best value / price solutions for each of the projects.”
Brand manager / Decathlon Aquafitness
VIDEO IYE Agency
MAKEUP Marie Reigniez