Decathlon Sailing Kids Campaign
A playful photography and film campaign created for Tribord’s Kids Sailing 100 collection, celebrating the freedom of outdoor adventures, whatever the weather. Working closely with the Tribord image team, Our Way Studio developed a series of photographs and short films highlighting the quality, versatility and playful character of the children’s waterproof boots and jackets.
Shot over a single day across multiple locations, the campaign brought together a creative team of photographers, filmmakers, young models and make-up artists. From the initial concept and artistic direction to production and final delivery, we oversaw the entire process, creating a collection of images and films for digital and in-store communication.
Deliverables
Artistic Direction · Creative Concept & Story Development · Photography & Film Production · Casting & Creative Team Coordination · Project Management ·
Pre-Production & Post-Production
Credits
Client - Decathlon Sailing - Tribord
Artistic Direction & Production - Our Way Studio
Photography & Editing - Sarah Witt
Film & Editing - Claudia Lederer
Production Assistant - Gaëtane Abrial
Make-up - Jenny Jane