Creative duo Maya Erba Gubbins and Max Erba Gubbins. At our core, we are a product development and artistic direction studio, forging timeless objects and stories with care. We believe design moves things forward, businesses, ideas, and people. From early intuition to final form, we guide each project with a balance of instinct and strategy.

Our work spans trend research, industrial design, Brand design, packaging, sourcing, storytelling, and content creation, image, film, and brand. Lately, we’ve expanded into spatial design, creating retail environments and merchandising experiences that are as thoughtful as the products they hold.

Rooted in nature, driven by craft, our work lives in the space between utility and emotion. This is our way.

We are a small studio by design, fast, flexible, and grounded in craft. Somewhere between a product development consultancy and a creative house, we move fluidly across disciplines: designing robotics, street furniture, visual identities, films, and more. Our work is shaped by lived experience across Japan, the US, Australia, Morocco, Spain, the UK, and France, a global rhythm that informs everything we do. Whether working alongside your team or leading from the outside, we adapt to your way, helping ideas move from instinct to impact.

Brands we have worked for
Apple, Bloomberg, Chambord, CQPI Canada, Decathlon, Denso, Domyos, Dyson, Grey Goose, Horiba Medical, Johnnie Walker Blue Label, Nabaiji, Nemera, Sagatiba, Simworks, Subea, Thoratec Corporation, Toyota, Transport for London, Tribord, Tuaca Liqueur, Uvex.