Surfers Against Sewage
Our Way Studio collaborated with Surfers Against Sewage, a UK marine conservation charity, to develop a collection of clothing graphics that would refresh its visual identity and bring a contemporary approach to its merchandise. Founded in 1990, the organisation works with communities to protect oceans, waves, beaches and marine life.
Through market research, trend analysis and creative exploration, we developed a series of timeless graphics designed to strengthen the charity's visual presence while remaining true to its values. The collection aimed to create desirable, everyday clothing that would help generate funds and support Surfers Against Sewage's ongoing ocean protection campaigns.
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Market Research · Trend Analysis · Design Strategy · Graphic Design