Decathlon Packshot Production

For several years, Our Way Studio worked closely with Tribord, Decathlon’s sailing brand, leading the artistic direction and production of product photography across its collections. From technical sailing equipment to clothing and accessories, our role was to develop the creative approach for each shoot, bringing together the right people and expertise to create clear, consistent and carefully considered imagery that reflected each product’s design, functionality and details.

From building and coordinating the creative teams to planning shoots, overseeing photography and managing post-production, we led the entire process from initial concept to final delivery. Working closely with photographers, stylists and production crews, we established a coherent visual language across seasons and collections, creating imagery for e-commerce, digital platforms and in-store communication.

Deliverables
Artistic Direction · Creative Concept & Development · Photography Production · Creative Team Building & Management · Casting & Talent Coordination · Shoot Planning & Coordination · Project Management · Pre-Production & Post-Production

Credits
Client - Decathlon
Artistic Direction & Production - Our Way Studio
Photography & Editing -
Sarah Witt · Unlike Studio
Assistant Photographer -
Emma Corre
Make-up -
Jenny Jane

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