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we are our way studio
A full-service Product Development and Artistic Direction studio, forging timeless new products and brands for our clients.
ARTISTIC DIRECTION | PRODUCTION | BRANDING | DESIGN | ARCHITECTURE
N A T U R A L W I N E B R A N D | confidential
A natural wine brand turning the wine industry on its head... coming soon
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Foil 500 video
Video and photo for Tribord’s Foil 500... read more
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Tribord Warm Jacket Campaign
Launch of Tribords warm jacket, a series of Videos and Photography shots on Lake Annecy... read more
Nemera
INDUSTRIAL DESIGN I MEDICAL DESIGN
N E M E R A | Confidential
Industrial design for medical products... confidential
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GRAPHIC DESIGN I CMF
E R G O C O N C E P T | Electric Wheelchair
Confidential.
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N T R I B O R D | Sailing Lab Video
A video for the new Tribord Sailing Lab in La Rochelle, France. The Lab is a bespoke building... read more
DESIGN STRATEGY
B R U T E O R G A N I C | Future products
A design led baby products company which uses ecologically friendly materials & manufacturing ... coming soon
WEB DESIGN
A T E L I E R G A E Ï A | Website Design
Website design for Atelier Gaeia. Is a ceramicist ... read more
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Aquafitness Collection 2019
Based on our Decathlon Aquafitness Strategy... read more
INDUSTRIAL DESIGN
D E N S O | Colabot Robots
Leading manufacturer of industrial & medical Robotics. The Colabot project was a conceptual... read more
DESIGN STRATEGY
S U R F E R S A G A I N S T S E W A G E | Future products
Coming Soon.
INDUSTRIAL DESIGN I CMF
D E C A T H L O N N A B A I J I | Swimming Watch
Swim Lap is a swimming watch designed specifically for beginner to intermediate swimmers who wanted an affordable watch that can count laps and distance. read more
INDUSTRIAL DESIGN I ENGINEERING
D E N S O | FCV Emergency Inverter.
Emergency Energy, a Mobile 3KW inverter for extracting electricity from FCV’s, powering both electrical vehicles and devices for disaster-stricken areas. read more
PHOTOGRAPHY
B O N A I R | Sauvage Stills Photography
Bon Air is a Musical Duo Pop/folk group described as Authentique, folk. Capturing the essence of a song through photography, we travelled with Gaétane and Guillaume for three days across the dusty straits of the Spanish desert, documenting their Sauvage Video through photography stills. read more
WEB DESIGN | PHOTOGRAPHY
M A Y A E R B A | Website Design
With a passion for photography and web design, we created Maya’s website. Simple, clean, timeless. read more
WEB DESIGN | PHOTOGRAPHY
B O N A I R | Website
Bon Air is a Musical Duo Pop/folk. We created a bespoke website that spoke aesthetically to their taste, allowing fans to discover, buy merchandise and locate tour dates. read more
INDUSTRIAL DESIGN
M O T O R O L A | Headset
Confidential.
COMPUTER-AIDED DESIGN
NABAIJI | Swimming Pool Shoes
Class A CAD data based on 2D linework, creating production-ready data for overseas manufacturers. A good example of our way studio's high-level CAD skill. read more
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Aquafitness Image Strategy
The creation of a consistent and compelling image identity across Aquafitness, Aquagym and Aqua Cross Training. Aquafitness the brand, grew up as a startup inside Decathlon and needed to appeal to its different customers across multiple practices. read more
USER RESEARCH | INDUSTRIAL DESIGN
W A T K O | Water Polo Goal & Field
Disrupting an established market through innovation in manufacturing and user insight driven design.Watko wanted to create a Goal and Field of play that could work in water for swimming pools, in the sea and on lakes. read more
PHOTOGRAPHY | VIDEO
D E C A T H L O N | Wakeboard Production
Documenting a workshop for one of Decathlon most complex new products. We helped capture this historic moment for the Wakeboard team. read more
INDUSTRIAL DESIGN | MECHANICAL ENGINEERING
D E N S O | Head-Mounted Barcode Scanner
A head-mounted barcode scanner designed for the Japanese Market. Intended for industrial workplaces, hands-free tasking for improved productivity and accuracy. read more
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Aquacrosstraining Printemps-Été 2018
Following on from our Decathlon Aquafitness Strategy. We created the shoot for Aquacrosstraining 2019 swimsuit and accessory collection. Aqua Cross Training is a new sports practice which aims to mix the sport of cross fit and Aquafitness. read more
ARTISTIC DIRECTION | WEB DESIGN
M O V E M E N T A L | Branding
Movemental is a startup in the personal health space. We created the branding, logo and website design for this interesting new business. read more
STRATEGIC DESIGN I INDUSTRIAL DESIGN
N A B A I J I | Electronics Design Strategy
Brand identity creation across the multiple user segments for Nabaiji electronics. Utilising our strategic design methodology. read more
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Aquafitness Printemps-Été 2020
Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aqua Fitness 2020 swimsuit and accessory collection. read more
STRATEGIC DESIGN | INDUSTRIAL DESIGN
D E N S O | Design Language
A strategic vision for the future of Denso design. The creation of a consistent brand visual identity across the multiple business units that could help inspire, guide and steer a diverse design team towards a collective vision. read more
INDUSTRIAL DESIGN | SHEET METAL ENGINEERING
L O N D O N B U S E S | Heathrow T5 Bus Stop
A Bus Stop for London's Heathrow Terminal Five, provides a visual landmark and bus time information to passengers on their entry into London. read more
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Aquafitness Packshot Production
We wanted to move away from the typical ‘model for hire’ approach for packshots. We worked with AquaFitness to envision creating something fresh, different and fun. read more
INDUSTRIAL DESIGN | ANTHROPOMETRICS
N A B A I J I | Swimming Audio Earbuds
Designing swimming earbuds is far more complex than your average audio earbud and this little guy created a myriad of challenges. read more
ARTISTIC DIRECTION | LAYOUT
B O N A I R | Edition
Bon Air is a Musical Duo Pop/folk group described as Authentique, folk.
Following on from the ‘Sauvage Stills Photography’ for Bon Air, we created this book allowing us to explore our passion for magazine and book design. read more
INDUSTRIAL DESIGN | SHEET METAL ENGINEERING
L O N D O N B U S E S | Bus Driver Utility Box
We were asked to design a utility box for bus drivers which would allow access to clean water and electricity, whilst providing storage for tools. We designed a highly durable product, which could withstand the rigours of daily life on London's streets, providing a trustworthy and reliable facility for bus drivers. read more
INDUSTRIAL DESIGN I DIGITAL COMMUNICATION
B A C A R D I | Brown-Forman
Confidential.
USER RESEARCH | STRATEGIC DESIGN
N A B A I J I Design Trends Forecasting
A process of researching, analysing and pinpointing the next growth opportunity, helping track what’s new – and what’s next. read more
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Aquafitness Tutorials
With the exponential growth of online training content, Decathlon Aqua fitness needed to define its online tutorial presence. We build an approachable look and feel that could appeal to a wide range of audiences and help build an loyal online following. read more
Design Strategy | Industrial design
U V E X | Safety Glasses
The evolution of safety eyewear for the North American market. A strategic design vision was built based across multiple use case scenarios. Concept and feature development, verified by quantitative and qualitative directional testing ensured new concepts would capitalize on the expanding market opportunities. read more
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Aquafitness Chest Maintain Technology
Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aqua Fitness's 'chest maintain technology' for their supportive Bikini. read more
SOCIAL MEDIA STRATEGY
J A C K D A N I E L ' S | Limited Edition
Confidential.
ARTISTIC DIRECTION | PRODUCTION
D E C A T H L O N | Tribord Production
Embracing the innocence of play through sports, we helped craft a photoshoot that best represented the kids range for spring summer 2020. read more
ARTISTIC DIRECTION | WEB DESIGN
D E C A T H L O N | Tribord Website
We were tasked with the complete redesign of the Tribord website for Decathlon’s sailing brand. Fundamental to the redesign was crafting the core content. The design and media needed to satisfy key stakeholders, provide beautiful user experiences, build engagement and boost sales. read more
DESIGN ENGINEERING
D Y S O N | Vacuum Cleaner
Confidential.
INDUSTRIAL DESIGN | SHEET METAL ENGINEERING
L O N D O N B U S E S | Public Waste Bin
Designed and engineered for the streets of London. London Buses wanted to create a unique bin design that reduced its dependence on off the shelf solutions. read more
STRATEGIC DESIGN | INDUSTRIAL DESIGN
S U B E A | Advanced Design
A one-week intensive workshop to kick off the future for Subea freediving envisioned through a series of blue sky concepts that could define the future for the brand. read more
STRATEGIC DESIGN | INDUSTRIAL DESIGN
W A K E B O A R D | Advanced Design
One-week intensive collaborative workshop to kick off the new development of one of Decathlon's most complex products to date. read more
ARTISTIC DIRECTION | WEB DESIGN
A T E L I E R M A Y L I S M I R A B A U D | Website Design
We worked with an interior designer, to build a website which reflects her style, along with a simple and intuitive User Interface that will withstand the test of time. read more
INDUSTRIAL DESIGN I DIGITAL COMMUNICATION
G R E Y G O O S E | Brown-Forman
Confidential.
INDUSTRIAL DESIGN | GRAPHIC DESIGN
T R A N S P O R T F O R L O N D O N | 100% Design Signage
We designed an iconic signage system for All Zones launch at 100% Design. All Zones is Transport for London's collection of homewares inspired by its rich design heritage. read more
USER RESEARCH | INDUSTRIAL DESIGN
D E N S O | EV Bi-Directional Inverter
Building off our work for the Denso Emergency Energy product, we worked with the internal team at Denso Design to provide industrial design guidance for a DC-DC converter for Electric Vehicle (EV’s). The Bi-Directional Inverter enables the use of electronics with a miniaturized EV power source. read more
STRATEGIC DESIGN | GRAPHICS
W A T K O | Design Strategy
A strategic approach to the creation of a design language for Watko, the startup Water Polo brand of Decathlon across both Soft and Hard products. read more
STRATEGIC DESIGN | GRAPHICS
W A T K O | Water Polo Balls
A strategic approach to the creation of a design language for Watko, the startup Water Polo brand of Decathlon across both Soft and Hard products. read more
USER RESEARCH | INDUSTRIAL DESIGN
T H O R A T E C | HeartMate 2 Controller
The redesign of Thoratec's Herat Mate 2 controller. In-depth user research and testing drove the development of a ventricular assist device that can reverse symptoms of heart failure and improve long-term survival. read more
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