our-way-studio-industrial-design-for-den

we are our way studio

A full-service Product Development and Artistic Direction studio, forging timeless new products and brands for our clients.

INDUSTRIAL DESIGN

D E N S O  |  Colabot Robots

Denso is a leading manufacturer of industrial and medical Robotics. The Colabot project was a conceptual expiration into the potential of assistive robotics. Colabot Shop is a robotic shopping basket which aids people in the efficient collection of goods, whilst offering an enhanced shopping experience.   read more

ARTISTIC DIRECTION | PRODUCTION

D E C A T H L O N  |  Aquafitness Collection 2019

Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aquafitness 2019 swimsuit and accessory collection in Greece.    read more

INDUSTRIAL DESIGN I ENGINEERING

D E N S O  | FCV Emergency Inverter. 

Emergency Energy, a Mobile 3KW inverter for extracting electricity from FCV’s, powering both electrical vehicles and devices for disaster-stricken areas.   read more

PHOTOGRAPHY

B O N  A I R  | Sauvage Stills Photography

Bon Air is a Musical Duo Pop/folk group described as Authentique, folk. Capturing the essence of a song through photography, we travelled with Gaétane and Guillaume for three days across the dusty straits of the Spanish desert, documenting their Sauvage Video through photography stills.    read more

WEB DESIGN | PHOTOGRAPHY

M A Y A  E R B A | Website Design

With a passion for photography and web design, we created Maya’s website. Simple, clean, timeless.    read more

WEB DESIGN | PHOTOGRAPHY

B O N  A I R   |  Website

 

Bon Air is a Musical Duo Pop/folk. We created a bespoke website that spoke aesthetically to their taste, allowing fans to discover, buy merchandise and locate tour dates.    read more

INDUSTRIAL DESIGN

M O T O R O L A  | Headset

Confidential.

COMPUTER-AIDED DESIGN

NABAIJI  | Swimming Pool Shoes

Class A CAD data based on 2D linework, creating production-ready data for overseas manufacturers. A good example of our way studio's high-level CAD skill.    read more

ARTISTIC DIRECTION | PRODUCTION

D E C A T H L O N  | Aquafitness Image Strategy


The creation of a consistent and compelling image identity across Aquafitness, Aquagym and Aqua Cross Training. Aquafitness the brand, grew up as a startup inside Decathlon and needed to appeal to its different customers across multiple practices.    read more

USER RESEARCH  | INDUSTRIAL DESIGN

W A T K O  | Water Polo Goal & Field

Disrupting an established market through innovation in manufacturing and user insight driven design.Watko wanted to create a Goal and Field of play that could work in water for swimming pools, in the sea and on lakes. read more

PHOTOGRAPHY | VIDEO

D E C A T H L O N  | Wakeboard Production 

Documenting a workshop for one of Decathlon most complex new products. We helped capture this historic moment for the Wakeboard team.    read more

INDUSTRIAL DESIGN | MECHANICAL ENGINEERING

D E N S O  |  Head-Mounted Barcode Scanner

A head-mounted barcode scanner designed for the Japanese Market. Intended for industrial workplaces, hands-free tasking for improved productivity and accuracy.    read more

ARTISTIC DIRECTION | PRODUCTION

D E C A T H L O N  |  Aquacrosstraining Printemps-Été 2018 

Following on from our Decathlon Aquafitness Strategy. We created the shoot for Aquacrosstraining 2019 swimsuit and accessory collection. Aqua Cross Training is a new sports practice which aims to mix the sport of cross fit and Aquafitness.    read more

ARTISTIC DIRECTION | WEB DESIGN 

M O V E M E N T A L | Branding

Movemental is a startup in the personal health space. We created the branding, logo and website design for this interesting new business.    read more

STRATEGIC DESIGN I INDUSTRIAL DESIGN

N A B A I J I  | Electronics Design Strategy

Brand identity creation across the multiple user segments for Nabaiji electronics.  Utilising our strategic design methodology.   read more

ARTISTIC DIRECTION | PRODUCTION

D E C A T H L O N  | Aquafitness Printemps-Été 2020

Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aqua Fitness 2020 swimsuit and accessory collection.    read more

STRATEGIC DESIGN | INDUSTRIAL DESIGN

D E N S O  | Design Language

A strategic vision for the future of Denso design. The creation of a consistent brand visual identity across the multiple business units that could help inspire, guide and steer a diverse design team towards a collective vision.  read more

INDUSTRIAL DESIGN | SHEET METAL ENGINEERING

L O N D O N  B U S E S   |  Heathrow T5 Bus Stop

A Bus Stop for London's Heathrow Terminal Five, provides a visual landmark and bus time information to passengers on their entry into London.    read more

ARTISTIC DIRECTION | PRODUCTION

D E C A T H L O N  | Aquafitness Packshot Production

We wanted to move away from the typical ‘model for hire’ approach for packshots. We worked with AquaFitness to envision creating something fresh, different and fun. read more

INDUSTRIAL DESIGN | ANTHROPOMETRICS 

N A B A I J I  | Swimming Audio Earbuds

Designing swimming earbuds is far more complex than your average audio earbud and this little guy created a myriad of challenges.    read more

ARTISTIC DIRECTION | LAYOUT

B O N  A I R  | Edition

Bon Air is a Musical Duo Pop/folk group described as Authentique, folk. 

Following on from the ‘Sauvage Stills Photography’ for Bon Air, we created this book allowing us to explore our passion for magazine and book design.    read more

INDUSTRIAL DESIGN | SHEET METAL ENGINEERING

L O N D O N  B U S E S   |  Bus Driver Utility Box

We were asked to design a utility box for bus drivers which would allow access to clean water and electricity, whilst providing storage for tools.  We designed a highly durable product, which could withstand the rigours of daily life on London's streets, providing a trustworthy and reliable facility for bus drivers.    read more

INDUSTRIAL DESIGN I DIGITAL COMMUNICATION

B A C A R D I  |  Brown-Forman

Confidential.

USER RESEARCH | STRATEGIC DESIGN

N A B A I J  I  Design Trends Forecasting

A process of researching, analysing and pinpointing the next growth opportunity, helping track what’s new – and what’s next.    read more

ARTISTIC DIRECTION | PRODUCTION

D E C A T H L O N   | Aquafitness Tutorials

With the exponential growth of online training content, Decathlon Aqua fitness needed to define its online tutorial presence. We build an approachable look and feel that could appeal to a wide range of audiences and help build an loyal online following.    read more

Design Strategy | Industrial design

U V E X  |  Safety Glasses

The evolution of safety eyewear for the North American market. A strategic design vision was built based across multiple use case scenarios. Concept and feature development, verified by quantitative and qualitative directional testing ensured new concepts would capitalize on the expanding market opportunities.    read more

ARTISTIC DIRECTION | PRODUCTION

D E C A T H L O N  |  Aquafitness Chest Maintain Technology

Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aqua Fitness's 'chest maintain technology' for their supportive Bikini.    read more

SOCIAL MEDIA STRATEGY

J A C K  D A N I E L ' S  | Limited Edition

Confidential.

ARTISTIC DIRECTION | PRODUCTION

D E C A T H L O N  | Tribord Production

Embracing the innocence of play through sports, we helped craft a photoshoot that best represented the kids range for spring summer 2020.   read more

ARTISTIC DIRECTION | WEB DESIGN

D E C A T H L O N  | Tribord Website

We were tasked with the complete redesign of the Tribord website for Decathlon’s sailing brand.  Fundamental to the redesign was crafting the core content. The design and media needed to satisfy key stakeholders, provide beautiful user experiences, build engagement and boost sales.    read more

DESIGN ENGINEERING

D Y S O N  | Vacuum Cleaner

Confidential.

INDUSTRIAL DESIGN | SHEET METAL ENGINEERING

L O N D O N  B U S E S   |  Public Waste Bin

Designed and engineered for the streets of London. London Buses wanted to create a unique bin design that reduced its dependence on off the shelf solutions.    read more

STRATEGIC DESIGN | INDUSTRIAL DESIGN

S U B E A  |  Advanced Design

A one-week intensive workshop to kick off the future for Subea freediving envisioned through a series of blue sky concepts that could define the future for the brand.    read more

STRATEGIC DESIGN | INDUSTRIAL DESIGN

W A K E B O A R D  |  Advanced Design

One-week intensive collaborative workshop to kick off the new development of one of Decathlon's most complex products to date.    read more

ARTISTIC DIRECTION | WEB DESIGN

A T E L I E R  M A Y L I S  M I R A B A U D  |  Website Design

We worked with an interior designer, to build a website which reflects her style, along with a simple and intuitive User Interface that will withstand the test of time.    read more

INDUSTRIAL DESIGN I DIGITAL COMMUNICATION

G R E Y  G O O S E |  Brown-Forman

Confidential.

INDUSTRIAL DESIGN | GRAPHIC DESIGN

T R A N S P O R T  F O R   L O N D O N   |  100% Design Signage

We designed an iconic signage system for All Zones launch at 100% Design. All Zones is Transport for London's collection of homewares inspired by its rich design heritage.    read more

USER RESEARCH  | INDUSTRIAL DESIGN

D E N S O  | EV Bi-Directional Inverter

Building off our work for the Denso Emergency Energy product, we worked with the internal team at Denso Design to provide industrial design guidance for a DC-DC converter for Electric Vehicle (EV’s). The Bi-Directional Inverter enables the use of electronics with a miniaturized EV power source.    read more

STRATEGIC DESIGN | GRAPHICS

W A T K O  |  Design Strategy 

A strategic approach to the creation of a design language for Watko, the startup Water Polo brand of Decathlon across both Soft and Hard products.   read more

STRATEGIC DESIGN | GRAPHICS

W A T K O  |  Water Polo Balls

A strategic approach to the creation of a design language for Watko, the startup Water Polo brand of Decathlon across both Soft and Hard products.   read more

USER RESEARCH | INDUSTRIAL DESIGN

T H O R A T E C   |  HeartMate 2 Controller

The redesign of  Thoratec's  Herat Mate 2 controller. In-depth user research and testing drove the development of a ventricular assist device that can reverse symptoms of heart failure and improve long-term survival.    read more

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