Our Way Studio was commissioned to shape and produce the full creative vision of the campaign, from the initial concept to final execution. Created for internal Decathlon Outdoor documentation and publication within The Orienteer, the project translated the idea of “Outdoor starts behind every door.” into a visual universe balancing surreal imagery with authentic outdoor emotion. Working closely with a beautiful team alongside Philippe Daguillon and Rory Griffin, we led the art direction, casting, styling, location sourcing, set design, and overall production coordination to create a cohesive narrative across every image.

Deliverables
Artistic direction, creative concept development, full production management, casting, styling, set design, location sourcing, prop sourcing, shoot coordination, visual storytelling, creative supervision on set, and overall campaign execution.