decathlon canada — our way studio

Decathlon Canada,
Retail Window Display Design

Created in collaboration with Decathlon Canada, this project reimagined the in-store window display experience through a modular and scalable visual merchandising system designed for stores across the country. Combining immersive imagery, adaptable fixtures, and strong storytelling, the concept aimed to reinforce Decathlon’s specialist positioning while creating emotional and engaging first interactions with customers.

Our Way Studio developed the overall creative direction, visual identity, spatial concepts, 3D renderings, mockups, and implementation guidelines for both permanent and seasonal window displays. The project also included the creation of adaptable visual kits, texture libraries, merchandising principles, and installation systems allowing stores to independently update and evolve their displays throughout the year.

Deliverables from Our Way Studio included artistic direction, visual merchandising concepts, 3D renderings, fixture design, mockups, visual systems, production guidelines, seasonal visual libraries, installation documentation, and scalable deployment recommendations for Decathlon retail environments.